Writing Playbook

EDITORIAL STYLE GUIDE
Numbers
Figures
Currency
Dates
Time
Formatting
Bullets
Dashes
Double spacing
Italics / bold / underlining
Language
Abreviations
Capitalisation
Punctuation
Hyphenation
Pronouns
Other
Index
TONE OF VOICE
Principles
Confident
Thoughtful
Natural
Proofreading
Before and after examples
Writing for impact

Time

We use the 12-hour clock. Keep as a single digit if it’s on the hour and use a full stop when adding digits for after the hour.

CORRECT
INCORRECT
3pm
3.00pm
3.45pm
15:00
3:45pm

If it’s a time span, use the same formatting and use a dash but don’t add spaces.

CORRECT
INCORRECT
3-5pm
3pm-5pm
11am-12pm
11am - 12pm

Writing Playbook