Capitalisation
Headings
We use sentence case for headings (mirroring the Financial Times, because it’s a good reference point for our business). This is when you capitalise the first letter and then only proper nouns.
Never use a capital letter after a colon – this is US English.
Proper nouns
Before we start:
· A noun = a thing
· A proper noun = a name of a thing, its title
Here are a few examples:
We use title case for proper nouns, as you would your own name. In title case, joining words such as ‘of’, ‘or’, ‘but’ should always be lower case.
Our campaigns, projects, strategy strap lines and events are all proper nouns – they are names of things. So are committees and government titles.
When we talk about our own Board, we capitalise it because it’s referring to the name of the team. We also capitalise Group when referring to our organisation, as it’s a shortened version of RSM UK Group LLP.
We use lower case for general nouns. For example, we would use lower case when writing about ‘councils across the country’ but upper case when writing about ‘Reading Borough Council’.
Job titles
We treat our job titles as proper nouns, so we capitalise them. That includes the seniority level in the title. But when we’re referring to a seniority level generally, we don’t capitalise it.