Writing Playbook

EDITORIAL STYLE GUIDE
Numbers
Figures
Currency
Dates
Time
Formatting
Bullets
Dashes
Double spacing
Italics / bold / underlining
Language
Abreviations
Capitalisation
Punctuation
Hyphenation
Pronouns
Other
Index
TONE OF VOICE
Principles
Confident
Thoughtful
Natural
Proofreading
Before and after examples
Writing for impact

Italics/bold/underlining

Italics

Use italics for the titles of books, articles, publications or foreign phrases or words. Use sparingly and avoid using for emphasis – they make letters hard to read on screen and cause accessibility issues.

Bold

Only use for headings.

Underlining

Don’t use.

Writing Playbook