Writing Playbook

EDITORIAL STYLE GUIDE
Numbers
Figures
Currency
Dates
Time
Formatting
Bullets
Dashes
Double spacing
Italics / bold / underlining
Language
Abreviations
Capitalisation
Punctuation
Hyphenation
Pronouns
Other
Index
TONE OF VOICE
Principles
Confident
Thoughtful
Natural
Proofreading
Before and after examples
Writing for impact

Bullets

Introduce a list of bullet points with a colon. Begin each bullet point with a capital letter.

If each bullet is a full sentence, end each bullet point with a full stop. Like this:

This style will help us to do the following:

  • Keep all our styles consistent. This will reflect well on our credibility and attention to detail.
  • Reduce the need for edits, making our content production and communications more efficient.

If each bullet is a few words only, just add a full stop at the end – no other punctuation is needed on the other bullets.

This style guide covers:

  • Abbreviations
  • Bullets
  • Hyphenation.

All of this applies to bullets within bullets.

Writing Playbook